I am incredibly excited about my growing client list. Not just that I have an expanding base of paying customers, (of course that rocks, too), but that I am attracting the kind of clients that I set out to be in business with.
There's illi outerwear, which produces outdoor sports gear, and just got products onto the shelves of a popular shop in Breckenridge. Beets + Beats Farm, the CSA run by a sweet, little family in the Chicago suburbs. Leafgirl, an organic salon in the Quad Cities, and many more. All young. All running their businesses with socially and environmentally sound business practices. People with companies that the world needs, and they kindly let me be a part of that.
Websites are the foundation of how I help these emerging entrepreneurs launch their businesses into the interwebz, and I'll soon be launching e-courses on blogging and social media so they can grow their circle, make a great impact, and find more financial success. (They deserve it!)
So, what does that have to do with my hoopdancing/burlesque alter ego, Eva La Vida??
I danced all through high school and college. When I left school, there were few dance/performance opportunities available to scratch my creative movement itch. Until I stumbled upon hoop dancing (just like it sounds, dancing with a hula hoop) and burlesque. Being new to burlesque, I needed a lot of encouragement and nerve-calming. They advised me to think of my stage presence like an alter ego. They said to 'imagine a character bigger than yourself, that's everything you'd normally be afraid to be." Thus, the stage persona Eva La Vida was born, and a whole new life for my performance art was opening up.
Around the same time, I also left my 'corporate job' to work for a small brewery. One bonus was that I no longer had to hide my hobbies like music festivals, craft beer, and all things organic for fear of judgment from co-workers and 'higher ups'. Between the new job and new hobbies, I was meeting a lot of people that I could be 100% myself with. Many of these people had small businesses in the works, and they were finding in me a resource for technology and marketing where they had only had stuffy/expensive/out-of-touch options before. WIN-WIN.
When I started erasing the lines between who I am and what I do for a living, opportunities started to appear.
Are you living with a 'second self'? What lines do you need to erase to get closer to the people who need you and the opportunities that you are perfect for? Let me know in the comments. And, if you are interested in launching your website, or know someone else who might be, check out more info and contact me here.
I recently had a good email exchange with a friend about some things we are letting go of. For her, it's the blog she started. She purchased her domain name for a year, with the intention that she would decide whether or not to renew it based on her activity with it. When she realized the domain expired three weeks ago, she accepted it as proof that she had never grown attached to it. In fact, it had largely been a source of procrastination and guilt.
For me, it's the idea of a physical location for my business, which I've been trying to establish for the last year. First, I had the retail shop, and then I moved into a studio space instead. But, like my friend with her blog, it's something that just never aligned with my life and my lack of desire to work on it (ie. force it) made me feel overwhelmed and guilty. Which is no way for intelligent, creative, capable people to feel! As soon as I made the decision not to renew my lease after this month, it was like abundance just poured in. Overdue checks from clients arrived, new leads came in, and I felt a huge surge of focus.
My fear was that letting go of something so visible to others would make me feel like a failure. Instead it gave me the chance to re-evaluate my purpose and my goals, and I actually feel MORE successful and MORE aligned than I have in months. I think it comes back to this very powerful philosophy:
"Release that which no longer serves you, grows you, or makes you happy."
Which also makes a wonderful mantra for this time of spring cleaning. You have to get rid of that which does not serve you, grow you, or make you happy to make room for the stuff that will. Spring cleaning, commence!
Whether it's something mental or physical, what do you intend to let go of during 'spring cleaning' ? Let me know in the comments. As for me, I'll be working on clearing out a lot of 'stuff' from our house. Clothes that don't feel like me, books I don't love, and anything that would be great in a future home, but doesn't fit or get used in this one, will be donated/sold/stored.
Hello, there! My name is Nikki Jones and this is a place for me to write about my travels, my urban homesteading adventures, and whatever else my little heart desires at a given moment. Like many personal-blog bloggers, there are times I write daily and long streteches I'm not inspired to write at all. And that's ok! At any rate, I'm glad you're here.